Biden Campaign and DNC to Utilize GOP Debate for Strong Political Messaging Strategy
As the first GOP primary debate approaches, both the Biden campaign and the Democratic National Committee (DNC) are gearing up to strategically emphasize President Biden’s policies in contrast to what they perceive as “extreme MAGA views” expressed by Republican candidates. The Biden campaign sees this debate as a crucial opportunity to showcase the differences between President Biden’s agenda and that of the Republicans, highlighting the potential consequences of electing a Republican in 2024 and potentially undoing the progress made during the current administration.
To execute their strategy, Biden campaign officials will be present in Milwaukee for the debate, engaging with local leaders and important constituencies. DNC Chairman Jamie Harrison will be actively participating in events aimed at engaging the Black community and connecting with women voters in suburban areas of Milwaukee.
In addition, the Biden campaign and the DNC are planning to establish an “aggressive war room” in Washington, D.C., with the purpose of holding Republican candidates accountable for what they perceive as their “extreme MAGA views.” As part of this effort, the campaign intends to launch its third major paid media buy of the re-election cycle. Furthermore, the DNC will run a billboard campaign in Milwaukee, featuring both stationary billboards and a mobile billboard truck circling the debate venue as Republican candidates take the stage.
Julie Chavez Rodriguez, Biden campaign manager, stressed that the focus of the 2024 Republican primary seems to be appealing primarily to the MAGA base rather than reaching out to the broader electorate necessary for a victory in the November 2024 election. The Biden campaign aims to make this contrast abundantly clear and highlight the choice before voters.
During the debate, the DNC plans to mobilize hundreds of thousands of volunteers to share content that strongly contrasts with the GOP candidates’ positions. Meanwhile, the Biden campaign will communicate with supporters through emails, texts, and Facebook ads, simultaneously utilizing grassroots fundraising efforts.
The first presidential debate of the 2024 election cycle will be televised on Fox News, with online live-streaming available on Rumble. Young America’s Foundation is also collaborating in the event.
